Bpm’online. Bpm’online is a powerful marketing software, which takes into account any customers’ needs and optimizes communication strategies. The system enables for creating multichannel marketing campaigns through the visual designer, segment audiences and set up various options for target conversion rates. In addition to that, bpm’online has a number of tools for email marketing, lead management and tracking of website behavior. Personalized campaigns may be created for each segment. Productivity tools help to synchronize projects and tasks, enrich data and manage emails. Analytic tools of the marketing CRM structure the customer database, evaluate data depending on different criteria and track new leads. Users view the efficiency of marketing campaigns through graphical charts and dashboards. Visit https://www.bpmonline.com/marketing to find more information about the system and try a free demo version.
Marketo. The vendor offers wide opportunities for marketing processes of B2B and B2C organizations including central marketing database, campaign management, social marketing and CRM marketing tools for integration and analytics. Its database contains all information about customer profiles, behaviors and interactions helping to create segments and messages for each target audience. Visit https://www.marketo.com/marketing-automation/ to get a guide for more efficient performance.
Sendinblue. The system combines email campaigns, transactional messaging and marketing automation tools. It’s a robust user-friendly solution for a wide range of messaging services. Users can create a campaign with HTML editor and social sharing. Contact management tools enable for importing contact files, searching and segmenting contacts. Marketers track campaigns via click-through reports and export report data. In addition to that, the system has Magento, WordPress and Drupal plugins for integration and trigger marketing tools for e-commerce. More detailed information about the marketing software and its features is available at https://www.sendinblue.com/features/.
HubSpot. HubSpot is one of the best online marketing software, which provides various tools for SEO, content, landing pages, social media, leads and pipeline from A to Z. Marketing automation tools help managers to close more profitable deals and tailor offers and emails. The detailed information on previous interactions with customers enables for creating targeted campaigns. Synchronization with salesforce is used to score leads. The platform’s email templates may be used for personalized campaigns. Moreover, the all-in-one software affords attracting more traffic to landing pages and building websites with no technical background needed. The detailed analysis show how each business pipeline contributes to sales. If you want to grow your business, find out more at https://www.hubspot.com/products/marketing.
Act-On. The Act-On CRM for marketing management delivers a flexible and effective solution for boosting pipeline. Its database lets users make segmentation quick and easy. Activity history enables to view a customers’ behavior, i.e. which pages they have visited, which files they have downloaded, etc. Email marketing tools including numerous templates help to create an effective campaign and see which one performs the best. Marketing funnel automation reports let users visualize the whole process and assess conversion rates at any stage. If you want to learn more, check https://www.act-on.com/products/.
Pardot. Streamlined lead management tools, ROI reporting and smart lead generation make this online marketing automation software one of the most convenient solutions of the modern market. A visual map helps to test and analyze each step of a campaign making it more effective. Moreover, the system aligns sales and marketing making the whole business process fully automated. In addition to that, there is a connection with third party data sources. Check http://www.pardot.com/solutions/b2b-marketing-automation/ to find out more about the platform’s options and opportunities.
Agile CRM. Using this software, market managers can generate and segment leads, optimize customer relationships and shorten the sales cycle. Drag-and-drop designer enables to create marketing campaigns quickly and easily. Customizable templates let users make newsletters and know who clicks links. Marketing automation CRM also creates deals and assigns them to sales representatives. Email tracking and reports show statistics to increase email conversion rates in the future. All data may be exported and imported from other applications with a few clicks. Have a look at https://www.agilecrm.com/marketing-automation-software to learn more about its pricing and features.
SalesManago. This online marketing software is suitable for B2B, B2C and e-commerce. The platform offers various tools for big data marketing, lead nurturing and generation, customer lifecycle management, multichannel marketing and analytics. Cross-channel customer journeys are easily built through email, websites, social media and mobile phones. More products and solutions are available at https://www.salesmanago.com/.
Performance of Marketing Automation Platforms
The appropriate marketing automation software should include the following parameters:
- Management and simple optimization of all stages of marketing processes.
- Tracking each activity from the first interaction with customers to closed sales.
- Various segmentation of target audience.
- Detailed analytics of each step for more efficient marketing campaigns.
- Ease of integration with other platforms.
- Compliance with anti-spam law.